Dr. Daniel J. Bruno D.C.
Spine Strong Owner, Developer and Treating Doctor
I’m often asked why I do what I do rather than pursue a more traditional chiropractic business. Early in my chiropractic career, I realized the shortcomings of traditional treatment methods, including chiropractic, for those suffering from chronic and recurring lower back pain. Patients would feel a little better after a treatment, but the effects were generally short-lived and repetitive, ongoing treatments were necessary just to help control the pain. It became apparent that treatments were only temporarily masking the pain, rather than addressing and correcting the underlying cause. As a health care professional, I found this unacceptable and vowed to find to find a more effective treatment method for patients.
I decided to focus on learning everything I could about lower back pain from both medical and holistic viewpoints. I spent a good part of a year reading research articles and speaking to different leaders in health fields that treat lower back pain. The information all began pointing in the same direction. Decades of scientific research and clinical study shows that the most effective means for not only relieving back pain, but also preventing the pain from returning, is an all natural, exercise-based medical rehabilitation approach, referred to as intensive spine strengthening.
My goal in creating the Spine Strong Program was to give patients the confidence and ability to return to a normal, active lifestyle without the need for drugs, surgery or never ending trips to the doctor.
I began incorporating this “intensive spine strengthening program” (which became the Spine Strong Program) into my practice in 1998. Shortly thereafter, due to the amazing life-changing successes patients were experiencing, I restructured my entire practice to focus solely on intensive spine strengthening for lower back pain. Additionally, I started making house calls for patients that were having trouble finding the time for office appointments. I received such a strong response from patients preferring appointments in the comfort and convenience of their own home, that I turned my business into a completely mobile service. The rest is history.